An Online Wine Shop for the Discerning Qantas Frequent Flyer

Qantas Wine is an online platform that brings the world of fine wines, beers, spirits, and gourmet food to Qantas Frequent Flyers. This platform allows members to earn or use their Qantas Points when they shop, offering a unique blend of culinary indulgence and rewards.


  • Design and development of an ecommerce platform dedicated to wine and gourmet food
  • Integration of the platform with the Qantas Frequent Flyer program
  • Partnership with world-renowned wine brands and local wineries
  • Implementation of a system to allow members to earn and use Qantas Points

Awards & Mentions

  • Recognized for supporting local Australian winemakers

Project Outcomes

Enhanced Wine Shopping Experience

Qantas Wine has successfully transformed the wine shopping experience for Qantas Frequent Flyers. With the ability to earn and use points on a wide range of wines, beers, spirits, and gourmet food, members now have more opportunities to indulge in their culinary passions.

Support for Local Winemakers

The project has provided a platform for local Australian winemakers to showcase their products to a wider audience, supporting the local wine industry.