The Qantas Marketplace is a groundbreaking ecommerce platform that was designed and developed to enhance the shopping experience for Qantas Frequent Flyers. This platform allows members to earn and use their Qantas Points on a wide range of products from over 900 premium and household brands.
Scope
- Design and development of a user-friendly ecommerce platform
- Integration of the platform with the Qantas Frequent Flyer program
- Implementation of a system to allow members to earn and use Qantas Points
- Partnership integration with over 900 premium and household brands
Awards & Mentions
- Recognized as the biggest online retail expansion of the Qantas Frequent Flyer program
- Featured in Qantas News Room for its innovative approach to enhancing customer value
Project Outcomes
Enhanced Shopping Experience
The Qantas Marketplace has successfully transformed the shopping experience for Qantas Frequent Flyers. With the ability to earn and use points on a wide range of products, members now have more opportunities to get value from their points.
Increased Brand Partnerships
The project has attracted partnerships with over 900 premium and household brands, significantly expanding the product offerings available to members.